<p>WebP, which Google is hoping will replace the popular JPEG format, reduces file size by 39 percent on an average, without affecting its quality, said Krishnendu Choudhary, a member of the five-member team that developed the technology.<br /><br />"Since 65 percent of web traffic comprises of images, WebP would make the web faster," Choudhary, an engineer from Google's Bangalore centre, told reporters.<br /><br />"The degree of compression is adjustable. So, a user can choose the trade-off between file size and image quality," he added.WebP is also supported by Google Chrome, the company's web browser.<br /><br />Released a couple of weeks ago, it is an open source project. Three engineers from India were among the five-member developing team, he said.Joint Photographic Experts Group (JPEG) was a committee formed in 1986 and it created the popular JPEG standard, used to store and send images over the net.</p>
<p>WebP, which Google is hoping will replace the popular JPEG format, reduces file size by 39 percent on an average, without affecting its quality, said Krishnendu Choudhary, a member of the five-member team that developed the technology.<br /><br />"Since 65 percent of web traffic comprises of images, WebP would make the web faster," Choudhary, an engineer from Google's Bangalore centre, told reporters.<br /><br />"The degree of compression is adjustable. So, a user can choose the trade-off between file size and image quality," he added.WebP is also supported by Google Chrome, the company's web browser.<br /><br />Released a couple of weeks ago, it is an open source project. Three engineers from India were among the five-member developing team, he said.Joint Photographic Experts Group (JPEG) was a committee formed in 1986 and it created the popular JPEG standard, used to store and send images over the net.</p>