Dhoni, Sehwag to wear body paint to promote sponsor

Feisty off-spinner Harbhajan Singh, batsmen Suresh Raina and Virat Kohli would also be part of the soon-to-be-launched campaign for the mega event, a media release said today.

Pepsi is one of the global sponsors for the World Cup 2011, commencing on February 19 and the body paint campaign is an attempt to bring alive the passion that these cricketers have for their game, the release said.

"With our innovative Cricket World Cup campaign we wanted to reflect the same fervour and energy that the fans and the players have. And what can be more passionate than wearing it on your body?," Sandeep Singh Arora, Pepsico India's Executive vice-president (Marketing), said.