<p>The partnership, announced today, would see Nokia adopting Microsoft's Windows Phone as its main smartphone platform.<br /><br />The two entities would form a "broad strategic partnership that would use their complementary strengths and expertise to create a new global mobile ecosystem," Nokia said in a statement.<br /><br />Both companies have good presence in India.Faced with intense competition from Apple and Google, the Finnish major has seen its smartphone market share going down in recent times.<br /><br />The latest partnership move comes a few months after a former Microsoft veteran Stephen Elop took over the reins of Nokia.<br /><br />According to the statement, Nokia would contribute its expertise on hardware design, language support, and help bring Windows Phone to a wide range of price points, market segments and geographies.<br /><br />Apart from using Microsoft's Bing search engine across its devices and services, Nokia would also collaborate on joint marketing initiatives.<br /><br />"Nokia and Microsoft will combine our strengths to deliver an ecosystem with unrivalled global reach and scale. It's now a three-horse race," Nokia President and CEO Stephen Elop said.<br /><br />Microsoft CEO Steven A Ballmer said the partnership provides incredible scale, vast expertise in hardware and software innovation and a proven ability to execute.<br />Further, Nokia Maps would be a core part of Microsoft's mapping services and the software giant's development tools would be used to create applications to run on Nokia Windows Phones.</p>
<p>The partnership, announced today, would see Nokia adopting Microsoft's Windows Phone as its main smartphone platform.<br /><br />The two entities would form a "broad strategic partnership that would use their complementary strengths and expertise to create a new global mobile ecosystem," Nokia said in a statement.<br /><br />Both companies have good presence in India.Faced with intense competition from Apple and Google, the Finnish major has seen its smartphone market share going down in recent times.<br /><br />The latest partnership move comes a few months after a former Microsoft veteran Stephen Elop took over the reins of Nokia.<br /><br />According to the statement, Nokia would contribute its expertise on hardware design, language support, and help bring Windows Phone to a wide range of price points, market segments and geographies.<br /><br />Apart from using Microsoft's Bing search engine across its devices and services, Nokia would also collaborate on joint marketing initiatives.<br /><br />"Nokia and Microsoft will combine our strengths to deliver an ecosystem with unrivalled global reach and scale. It's now a three-horse race," Nokia President and CEO Stephen Elop said.<br /><br />Microsoft CEO Steven A Ballmer said the partnership provides incredible scale, vast expertise in hardware and software innovation and a proven ability to execute.<br />Further, Nokia Maps would be a core part of Microsoft's mapping services and the software giant's development tools would be used to create applications to run on Nokia Windows Phones.</p>