Platform for budding beauties

Tantra Entertainment Pvt Ltd, a company that Ms Sen is an integral part of, was awarded the India franchise in November 2009 by the Miss Universe Organisation, which conducts the pageant across 95 countries of the world every year through its global franchisees.
This year, it will be young and successful celebrity judges, including, Aditi Gowitrikar, Jackky Bhagnani and Joy Datta, who will handpick the twenty finalists to grace the stage at the finale of ‘I AM She 2011’, to be held five weeks from now. “I am looking forward to the excitement during the auditions as the atmosphere is charged with a spellbinding presence, embellished with finesse and class. Given our experience from ‘I AM She 2010’, I am certain there will be nervousness in the air, as also an air of confidence and charisma that each of the twenty finalists will radiate, establishing a spontaneous rapport with their ability to connect and showcase their abilities,” says Sushmita. 

“‘I AM She 2011’ will be as engaging for the young Indian beauty, as it will be for their families. It will break all language barriers with a format that allows the contestants to express themselves in any language they are comfortable with, aided by interpreters. This was very well received last year, our first year, and the response was indeed very encouraging. Along with this new format, there will be many more additions which we will announce and talk about as we move forward,” she adds.

Paula Shugart, President, Miss Universe Organization, says, “I am thrilled to work directly with Sushmita Sen who represented the Miss Universe Organization so elegantly as the first Miss Universe from India. I am certain that she will bring the grace, the glamour and the intelligence to ‘I AM She’. Undoubtedly, every young woman who has the opportunity to work with her will be better for the experience.”