Speedo's eyewear range made PVC free

The company, which has an exclusive marketing tie-up in India with multi-brand sports lifestyle retail player Planet Sports, has also split its eyewear range into five categories targeting specific consumer segments, Speedo and Planet Sports said in a joint statement.

"Speedo is the first swim-wear manufacturer to remove all plastic packaging from across its eyewear range and replace PVC (poly vinyl chloride) with environmentally friendly EVA (ethylene vinyl acetate)...," it said.

Around 346 tonnes of plastic and PVC were replaced as part of the operation, the companies added.

Speedo has also split its eyewear range into five categories -- competition racing, fitness training, active essentials, junior 6-14 years and junior 2-6 years -- to cater specially to selected target customers.

Its eyewear range has a global collection of around 200 goggle variations, the statement said.
Speedo's products are currently available across 170 countries.