So your blog hasn’t (yet) landed you a sweet book deal or a fabulous movie role. No sweat, insists Anjaan, radio jockey with Radio One and avid social networking buff. “Blogs and Twitter have made writers and publishers out of all of us. Why, we’re even morphing into excellent PR people as the goal is to ensure that our blogs get the most hits,” he adds, chatting with Kavitha K of Deccan Herald.

For Anjaan, whose newest blog is more like a tutorial on martial arts, blogging was a natural progression from pen to paper. “Initially, my blogs had a diary-like feel. I felt funny doing the ‘Dear Diary’ bit and having the world read it. Today, my blogs cover everything from travel to ironical situations in life which appeal to me,” he explains.

Is there a downside to chronicling every waking moment of your life? “Some people could get so caught up with their online personality that they lose touch with the real world, but that’s really rare. To me the real challenge is to be consistent with my posts. It’s important to keep the vitality of your blog alive.”

However, he’s convinced that blogs are yesterday’s phenomenon. To him, the buzz is really about Twitter. “It has improved my writing, I’ve learnt to respect my readers’ time, and to keep my tweets short and sweet.”

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