For those who love to experiment

Haute style

Abhishek Kini, III BCom, Jain College, wore a blue T Shirt, denims and completed the look with a white jacket.

Punchline: “The attire is youthful and urbane and will surely appeal to the fashion sensibilities of today’s generation. It will be perfect for winter. I love the overall look and feel of the garment.”

Price: T-Shirt (Rs 299) Jeans (Rs 899) and Jacket (Rs 1,849)  

Something for all

Max’ has something for everyone. You don’t feel lost when you shop at ‘Max’ for they stock some of the funkiest clothes. The in-house designers make sure they do a lot of research about the present generation, their tastes, choice of clothes and their hangouts. All this reflects in the designing of the clothes, that are original and as unique as they can get.

Metrolife interacted with Vasanth Kumar, executive director, ‘Max’, to understand what makes the brand different from its competitors.

Vasanth explains that the design team has a thorough understanding of the needs of their consumers. “Our in-house designers have international exposure and years of experience in the retail fashion industry. They weave all this into the making of the garment and the result is an outfit that is in keeping with the local flavour and style sensibilities,” he says.

Talking about what sets the brand apart, Vasanth says that ‘Max’ is a one-stop-shop for clothing, accessories and footwear. “One distinguishing factor that makes us stand out from the current gamut of brands is that we are committed to bringing to the consumers the latest designs at great prices. We believe ‘style’ and ‘fashion’ have no age bar and we’ve noticed that our clothes appeal to all sorts of consumers,” he adds.

‘Max’ has a great range of footwear and accessories apart from apparel which come in numerous designs and colour palettes. Their apparel lines include formal, casual and ethnic wear for men, women and children. The formal range for women offers a variety of dresses, skirts, trousers and jackets suitable for all occasions.

The brand always makes sure its creations go beyond the ordinary. There are a wide range of mix-and-match kurtis and leggings, women’s casual tops that come in a combination of textures and embellishments. “‘Max’ changes in keeping with the season and upgrades every 30 to 45 days. People are sure to find something new at the store every time they hop in,” says Vasanth.

He points out that  the ‘Autumn 11’ range has a mix of ‘urban fashion’ and ‘folk and Bohemian art’. “The ‘Fall’ wear includes knitwear, latest trends like lace is also used either as panels or fringe embellishments on clothes and shoes. For the festive season, a special ethnic line has been created which has more of embroidery and sparkle,” he explains.

Vasanth feels accessories are a great way to enhance the look of the garment. “Wearing the right jewellery and footwear lifts the ensemble depending on what look the wearer chooses. A simple dress can be made to look elegant with the right neckpiece and can be made more edgy with a pair of heels. Our clothes are meant for those who experiment with different looks,” he informs.

The accessories are priced from Rs 99 and footwear begins from Rs 300.

Jeevana Vishwanathan, I BA, Mount Carmel College, went for a traditional look. She wore a yellow salwar suit and matched it with a chunky neckpiece and earrings.

Punchline: “I really liked the traditional look. The colour of the garment is vibrant and elegant. The work on the salwar is really attractive. I could wear this to a formal gathering.”

Price: Kurta (Rs 999) and churidar (Rs 349)