Theatres new trend for publicity

Theatres new trend for publicity

Utilising space

Dwindling audience and authorities stern action against theatres for allegedly pasting film posters at public places according to their whims and fancy, has forced the exhibitors here to come out with a solution.

Cement boards dotted with film posters at Town Hall premises in Mysore. DH Photo

The Mysore City Film Exhibitors Association is mulling with the idea of utilising the space available in theatres to publicise the film screened in other theatres. It’s like incorporating  the system that was existing in 1980’s. However, it saw an early death in about a year or two owing to reasons best known to the fraternity.

B R Venkatachala a partner of Woodlands theatre and one of the prominent film exhibitors here told Deccan Herald, almost all the theatres have abundant space in the form of notice boards. Accordingly, it has been almost decided to publicise the movies being screened in theatres in the heart of the city, at the theatres located in localities and vice-versa.

For example, the films irrespective of languages screened in Woodlands, Prabha, Lido and Sangam will be publicised in Saraswati, Lakshmi, Gayatri and Shantala theatres. It has become inevitable for the theatres to adopt different modes of publicity to woo the cinegoers.

Earlier, theatres had been given dedicated space either in the form of pole advertisement boards or huge cement boards which stands till date in the compound of Town Hall facing Gandhi Square and near railway station.

A nominal fee was also being paid for the same. Now, what remains is that at Town Hall.
Said Venkatachala: They are also toying with the idea of printing handbills to be placed at busy areas like city bus stand among others.

Besides, installing an electronic notice board in particular at Woodlands to publicise movies shown in other theatres too.

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