Something for every woman

Haute Style

For over three years, Only Jia, has been catering to contemporary and modern women of all ages. It may be a fairly new brand — but the fact that it has over 20 stores across different parts of the City says a lot about its popularity. Made under the textile brand ‘S U Apparels’, ‘Only Jia’ has a wide range of ethnic wear for women.

A burst of colours

The latest festive collection has a vast range of salwars, anarkalis and
elegant kurtas.

One look at the collection and you see that the designers have played around with a lot of colours and prints. The balance of colours in each garment, however, is perfect — ensuring that there isn’t too much strain on the eyes.


Sushil Tibrewal, the director of ‘Only Jia’, says that a lot of attention has been given to detailing, keeping in mind the tastes of today’s women. He brought together a group of designers and ensured that they kept every woman in mind while creating the garments.

“The festive season will be here in a few months — that’s why we have used a lot of bright and vibrant colours like reds, greens, blues and pinks. We have also given a lot of importance to hand-worked embroidery and prints,” he says.

The collection includes office wear, daily wear, college wear as well as evening wear. “We also have a section for plus-sized women, where the kurtas are kept semi-stitched,” says Sushil. The anarkalis are a popular pick; in fact, Sushil says that a lot of importance is given to the flare of the anarkali, which ranges from three to seven metres wide. “The angarakha style is also very much in vogue these days.

The collection has a good variety in terms of cut and we have also included a lot of big motifs, which add to the glamour element of the garment,” he says.


When it comes to the fabric, this season is all about georgettes, chiffons, cottons and even jacquards. “Something that has carried on from the last season is the net fabric. This is perfect for any formal function,” says Sushil.

Arushi Sharma, II PUC, Baldwin Girls’ Pre-University College, wore a kurta which had a palette of colours like red, purple, green and blue. The plain green dupatta neutralised the entire look.

She teamed it well with pink leggings and went for
minimum accessories.

Punchline: “I love playing with colours and this set exemplified just that. It’s a bold kurta but I feel it can bring life to any formal function.”

Price: Salwar set: Rs 3,199

Ashima Raizada, I Year, Jain University, wore a kurta that had a bit of everything – lace, embroidery and even the prints. This was well balanced in colours like blue, green and white.

Punchline: “The look is very elegant. I like the colour combination and the fit too is very flattering. I will wear this to an engagement party or a wedding.”

Price: Salwar set: Rs 1,699

Medha Muddaraj, III Year, City College, opted for a layered look. She chose a bright red sleeveless kurta with gold and silver colour embroidery. The mango motifs on the edges of the kurta added to the glamour quotient.

Punchline: “I love the colour red. It’s the perfect way to make a statement. What’s really nice about this look is the comfort. I can wear this to any formal function.”
Price: Salwar set: Rs 2,199


Jahnavi Duvvuri, III Year, School of Law, Christ University, had a flowery
look in mind with splashes of pink and white printed on her blue anarkali.

Teaming it with  plain navy blue chudidaar and pink and blue dupatta, Jahnavi was
all set for the next function in town.

Punchline: “Generally, like many, I would not go for bold prints but this particular set just works. I love big prints and after wearing this, I just can’t stop twirling. It’s a very feel
good anarkali.”

Price: Salwar set: Rs 2,339


Catherine Arthur, III Year, St Joseph’s College of Arts and Science, chose the classic colour black. She went for an all black sleeveless kurta with intricate embroidery work around the neck and bottom.

Punchline: “One can never go wrong with black. It goes perfectly well for any occasion. This is a classy Indian look that one can wear even on the red carpet.”

Price: Salwar set: Rs 2,299

Sowmya N, I Year, Alliance University, went for a turquoise sleeveless kurta with pink embroidered flowers. The dark blue net dupatta was a good contrast to the entire look.

Punchline: “Though the kurta has embroidery work, it doesn’t look over the top. I love the combination of colours and the fit.”

Price: Salwar set: Rs 2,159