Peepal tree is Bihar tourism's new logo

Bihar Tourism will have a new logo carrying the image of a 'peepal tree' under which Goutama Buddha attained his enlightenment.

"This is the land of Lord Buddha who attained enlightenment under peepal tree. The logo will also help in promoting the tourism in the state as an attractive brand among tourists," Tourism Minister Ram Pravesh Rai told PTI.

The peepal tree created in the newly selected logo, has been designed to represent Bodhi Tree, the peepal tree near the Mahabodhi Temple at Bodh Gaya under which Lord Buddha has attained enlightenment, he said.

The new logo was designed by a two-member team from National Institute of Design (NID), Ahmedabad. The insignia was selected out of three designs.

All the Bihar Tourism infrastructure, monuments, hotels, publications and vehicles would now carry this logo embossed on them.

The department was also planning to have a tagline attached to the logo and for this open entries have also been invited.