Mobile transactions to grow 20%

Consumer sales transactions completed on mobile devices will grow by 20 per cent between 2012 -15 in India, according to a TCS report.

TCS designed the study to focus on consumer industries, both manufacturing and service companies, in four regions of the world- North America, Europe, Asia-Pacific and Latin America by ResearchNow and included 664 participants.

The report highlights the criticality of developing a corporate strategy for interactions conducted with consumers specifically through mobile devices.

In a similar trend to that seen in sales transactions, customer services and mobile-specific market campaigns will experience substantial growth of 24 per cent and 23 per cent respectively between 2012 and 2015.

“Companies reporting the greatest success with digital mobile consumers are those that are quickest to adapt to new platforms such as the tablets,” the report said, adding that globally, the leading companies had an average of 25 per cent of their mobile apps designed specifically for tablets.

Businesses need applications designed to run on both smartphones and tablets.

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