<p>Swedish bus manufacturer Volvo Bus Corporation on Wednesday announced plans to introduce a ‘value’ segment in emerging markets. <br /><br /></p>.<p>The value segment, which the company claims to be a first-of-its-kind concept in the bus market, will be rolled out in India next year.<br /><br />Following the announcement, the company has also decided upon a dual-brand strategy involving the value segment for emerging markets, according to AB Volvo Executive Vice-President (Business Areas) Hakan Karlsson. <br /><br />“We will be introducing a product under the value segment for the first time in India, in 2014, for which we already have a product trial concept. Presently, we are involved in deciding upon an industrial strategy involving the building and production of the product,” Karlsson said.<br /><br />The buses within the value segment are priced in the range of Rs 40 to 60 lakh.</p>
<p>Swedish bus manufacturer Volvo Bus Corporation on Wednesday announced plans to introduce a ‘value’ segment in emerging markets. <br /><br /></p>.<p>The value segment, which the company claims to be a first-of-its-kind concept in the bus market, will be rolled out in India next year.<br /><br />Following the announcement, the company has also decided upon a dual-brand strategy involving the value segment for emerging markets, according to AB Volvo Executive Vice-President (Business Areas) Hakan Karlsson. <br /><br />“We will be introducing a product under the value segment for the first time in India, in 2014, for which we already have a product trial concept. Presently, we are involved in deciding upon an industrial strategy involving the building and production of the product,” Karlsson said.<br /><br />The buses within the value segment are priced in the range of Rs 40 to 60 lakh.</p>
