The Badminton Association of India (BAI) has announced Sporty Solutionz (P) Ltd as the Marketing and Event Partner for the prestigious India Open Super Series for the next three years.

The 2013 edition of the tournament, with a prize purse of USD 200,000, will be held at the Siri Fort Indoor Sports Complex here from April 23-28.

BAI President Dr Akhilesh Das Gupta said the association with Sporty Solutionz is a step taken to make the India Open Super Series one of the most successful badminton tournaments in the world.

"The partnership will take Indian badminton to greater heights. The India Open Super Series has made a spectacular impact in raising the stake of the sport in the country," Dr Gupta said.

"We hope the tie-up with Sporty Solutionz will push the benchmark further and help badminton catch the imagination of the youth in India."

Delighted with the association, Sporty Solutionz CEO Ashish Chadha said, "We are honoured to come on board as the marketing and event partners for the next three years. We thank BAI and will strive to deliver a successful 2013 India Open Super Series and for the years to come."

Sporty Solutionz are also the Commercial Partner for the upcoming USD 1 million Indian Badminton League.