Dynamics of digital creativity

Last Updated 27 March 2013, 14:06 IST

One of the aims of a good education is to prepare the students for the future. In other words a good course should not only teach the fundamentals but also expose the class to upcoming technologies that will become commonplace during the graduate’s working life.

A compelling example of this principle comes to fore with a report by the World Economic Forum’s Global Agenda Council on Emerging Technologies that identified 3D printing as one of the top 10 most promising technologies for dramatically changing traditional approaches to design and manufacture.

Digital creativity has become paramount in our society. It is prevalent and influences all aspects of life and all types of design including industrial, interior, product  and graphical.

It impacts on all industrial and society sectors including aerospace, construction, emergy, environment, fashion, manufacturing, transportation, and all types of disciplines from bio-science and human health to civil, electrical and mechanical engineering.

The digital medium is growing in popularity and effect, but so too is the influence and impact of creativity. Creativity defines our future world and is a distinguisher in wealth creation and sustainability.

The students on Strathclyde University’s MSc in Digital Creativity are geared up for such advanced digital technologies as they have been a well established part of their course for many years.

Indeed students have been using the Department of Design, Manufacture and Engineering Management’s (DMEM) ‘Digital Design Studio’ to create physical product prototypes directly from virtual computer models.

For example, visualisation used in Computer Aided Design (CAD) renders screen images into 3D models that can be viewed from all angles and animated.Digital designing has transformed activities such as painting, drawing, sculpture and music/sound art. In fact, new forms such as net art, digital installation art, and virtual reality have become recognized artistic practices.

It is easy to focus on eye catching technology but the course also covers the fundamentals of product design and management. It is jointly run by staff from DMEM and Architecture Department who are able to provide knowledge of creative industries, that range from product design to bespoke housing.

This MSc provides students with a grounding in various 3D visualization, scanning and manipulation technologies that the staff believe will be fundamental for creative professionals in the coming decades. 3D visualisation involves the use of computers to convert data into a picture form. For example, visualisation used in Computer Aided Design (CAD) renders screen images into 3D models that can be viewed from all angles and animated.

It strikes a balance between understanding creative processes and techniques with digital methods and approaches to support and realise those processes.
Core elements of the course combine focus on the digital medium for supporting creativity. Optional classes allow students to customize the course to suit their own particular career aspirations.

Throughout the course, there is an emphasis on integration, enhanced by group assignments, team projects, and industrial visits.
The course is aimed at developing high-calibre Master’s graduates with the skills and knowledge to utilise new digital technologies in the creative process.

The course would appeal to students from a wide range of disciplines including architecture, arts, computer science, design, media and engineering.

Graduates may expect careers in a wide variety of sectors and disciplines including advertising, animation, architectural design, computer graphics, design, film, industrial design, marketing, media, multi-media development, virtual reality, and web development.

(Published 27 March 2013, 14:06 IST)

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