Tata Motors opens new high-tech dealership in Bangalore

Tata Motors has opened a new look, stylish, tech-savvy, best-in-class showroom, for superior customer experience in Bangalore. The new showroom offers a contemporary-styled, single-point hub for 3- S (Sales, Service and Spare Parts) facility.

Inaugurating this world-class showroom, Ankush Arora, Senior Vice-President, Passenger Vehicles (commercial), Tata Motors, said, “India’s global and increasingly sophisticated consumer demands deserve a customer experience that offers comfort with technologically-driven features that enhance decision-making. As a part of our committed and rejuvenated customer focus, we are completely revamping the look-and-feel of our dealer network. We are delighted to see an early validation of our strategy - . Tata Motors has moved to seventh position in this year’s JD Power survey on sales experiences with a score of 825 index-points, from twelfth position in 2012. ”

This new-format Concorde Motors Bangalore showroom spans across 4,000 sq feet area with over 7,000 sq feet exterior frontage that now features a new identity signage as well. It comes with a luxurious, contemporary customer lounge area, Wi-Fi connectivity, a cafe, state-of-the-art video walls, a revamped vibrant display area devoted for a range of accessories and lifestyle merchandise. The dealership will soon introduce a feature where customers can configure their cars real time using tablet PC’s on the video walls. With complete focus on 3-S facilities, Tata Motors plans to have over 30 showrooms in Southern India.

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