PVR BluO to invest Rs 100 cr in more centres

 Leading multiplex chain operator PVR on Tuesday said its bowling brand PVR BluO will invest around Rs 100 crore to double the number of centres to 12 across the country in the next three years.

“We will double its (BluO) capacity in next three years. We have already invested Rs 100 crore and additional Rs 80 crore to Rs 100 crore will be invested for doubling it,” PVR Ltd CMD Ajay Bijli said.

PVR BluO today opened its sixth bowling centre at Chandigarh here, spread over 38,713 square feet of area. Rest of these centres are in Bangalore (2), Delhi-NCR (2) and one in Pune with 135 bowling lanes.

PVR BluO, which has been positioned as entertainment zone, is a JV between PVR and Thailand based Cineplex Group. It eyes revenue of Rs 300 crore post expansion. The company is looking to expand operations of BluO to big as well as smaller cities across the country. “We want to make each BluO centre profitable.

The centre should stand on its own. That is why location is everything,” he said. “We will look at Mumbai, Noida, Hyderabad, Chennai, Kolkata as there is untapped potential for such centres in these areas,” he said.

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