BJP launches Modi merchandise store

An aggressive marketing and positioning of brand NaMo has paid off with the Bharatiya Janata Party launching a full scale online portal at the start of the new year, where supporters can buy merchandise inspired by Narendra Modi, the party’s prime ministerial candidate.

“The portal is a dedicated online store to offer products inspired by the lifestyle and values of the Bharatiya Janata Party’s prime ministerial candidate, Sri Narendra Modi,” said the team behind the project.

The range of products is categorised under three heads – “Namo Mantra”, “Namo Lekh” and “Namo Tech”, which includes T-shirts, kurtas and stationery like pen drives, planners etc.

“The products inspire people to wear a cause, embrace the change and be the creator of a better tomorrow,” the team has said.

The efforts, according to the BJP, are a first of its kind in the country and seeks to establish brand NaMo in a different league.

The merchandise were largely distributed for free in 2013, when most of these products were sold in the market, asserting that the items are “designed by professional designers keeping in view of current trends and style quotient”.

Meanwhile, the Namo store, which is currently restricted to an online portal, is also gearing up to set up physical stores across the country.

“The NaMo Store will also be launching their own retail stores across different cities in India for wider reach in the near future. The stores will be opening in major cities in India,” said a core member of the team.