Life inside a radio station

The students of Jain University - Centre for Management Studies (CMS) got a sneak peek into the working of a radio station when radio jockey Rubina Ismail interacted with the students at a session organised by the College recently.

   Rubina, who is the assistant programming director and music manager at a radio station, explained to the students the various job profiles, roles and responsibilities in a radio station.This included deciding what song goes when and where, how many times it is played, the number of times it is on each presenter’s play list, buying the right songs and finally, setting them in the right sequence to ensure a smooth flow.

The students seemed stumped by the background work  involved prior to a show.
Having experienced the good and not-so-good side of being a music manager, Rubina pointed out to the students the responsibilities that await them outside college and the difference between classroom teaching and the functioning of a workplace.

She went on to tell the students how a programming director is entrusted with a whole lot of responsibilities, which include handling of the personnel, ensuring that the shows go on air and living up to the reputation of the radio station.

The students had a number of queries about the profession. Rida, a final-year student, who attended the session said, “Working at a radio station seemed to be an easy profession. We thought that just a good voice and presence of mind could get you there. But it was not until we had this session that I realised the technicalities involved and the different roles played by each person.”

Terming the session as a learning experience, Chandni Hemdev, a first-year student said, “We had a great time and got to know the working of a radio station in depth. The presenter made things a lot simpler for us. We will cherish the experience for a long time to come.” 

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