72% of tablet owners hooked 24/7

72% of tablet owners hooked 24/7

Usage survey tracks an addiction that is spreading fast in Bangalore across genders

Workaholics. That’s what young Bangaloreans tend to be, if you go by how they use their tablet, that portable desktop killer of a device.

For proof, check what a recent survey on tablet trends reveals: Forty-nine per cent of all respondents in the age group of 21 to 30 years use the tablet for office work. That’s mainly about checking office emails and speed-browsing for work-related information.

In tech-city Bangalore, tablets have turned an addiction both at home and office. A whopping 72 per cent of tablet owners, as the survey by market expansion and globalisation advisory firm Zinnov reveals, are so addicted that they use it every single day. Fifty-three per cent of young professionals can’t let go of this device even while travelling.

Addiction feeds possessiveness. Predictably, the survey finds that 24 per cent of male respondents are extremely possessive of their tablets and are not ready to share the devices with anyone else. Even family and friends are not allowed to touch the tablets owned by 28 per cent of unmarried respondents!

Social networking

This level of addiction should be reason enough for the social lives of individuals to move clearly into the digital world. Social networking is definitely the in-thing to do for 66 per cent of women tablet users and 61 per cent of the male users surveyed.

So, as the Zinnov people say, the devices are helping people catch up with their social lives, while strongly interlocked into their office lives. The name of the game is multi-tasking.

What do Bangaloreans mostly do with their tablets? For women, it is shopping online and watching moves. Men prefer browsing the internet or playing games.

According to Zinnov, tablet users will broadly fall into three types: Book worms, for whom the tablet is a direct substitute for a book / newspaper; Entertainment junkies who play games, watch movies or network socially; and Workaholics, for whom it is a second office. 

Given a choice, most would choose a tablet that is lighter and thus more portable. For 76 per cent of respondents, portability is critical while size does matter for 65 per cent.

Seven-inch tablets are the most preferred (66 per cent). But men like it bigger and break their head much more about tech specifications, screen resolution and touch sensitivity.

Women are inclined towards aspects of aesthetics and design. The survey focused on over 850 consumers who currently use, or have used tablet devices in the past. 

Comments (+)