The social relevance of management

You cannot create experience. You must undergo it – focusing on these words of Albert Camus, the students of Management Development Institute (MDI), Gurgaon, organised their National Management Convention – Delphique. The 18th edition of the MDI’s flagship event was based on the theme --Rediscover Management and was a confluence of three events – The Knowledge Panel discussions, Vincenza - An International Business Plan competition-cum-mentorship programme and Cerebro - A National case study competition on ‘Tesco – Entry Strategy in India’.

The event began with a lamp lighting ceremony by Prof C P Srimali, acting director, MDI, and chief guest Manoj Kohli, MD, Bh­arti Enterprise.

In his inaugural address, Prof Shrimali emphasised the social relevance of management education in today’s time. “The basic foundation should be knowledge creation and action oriented research. The students should actively contribute towards the betterment of society,” he said.

Manoj Kohli suggested the students to have a global view adapting to the changes around the globe. “If you miss a beat, sustainability in the changing economy will
be difficult. To keep pace with the changes and challenges, we have to be agile and self-motivated.” The business convention began with the panel discussion on “Leveraging social media to increase awareness for Support My School campaign”.

Students got an opportunity to be a part of ‘Support My School’ campaign and work on the role of social media to create engagement. The marketing panel with Encyclopaedia Britannica highlighted the research on the usage of internet and other resources by students in schools in India. The research team collected and analysed responses from 11,000 plus students from over 100 schools across India for a project with Britannica Encyclopaedia. This validates the commendable quality of research done by students. The HR panel, in association with Knowledge Partner Hero Future Energies, discussed ‘Competitor Analysis of Employee Engagement practices throughout employee life cycle.’

The final day of the three-day event began with an entrepreneurial panel by Parag Shah, chief mentor, MIDAS who urged the future managers at MDI to create a value metrics and list every ethical dilemma a person faces being an entrepreneur.

“Delphique is actually a unique event where 65 corporates from 50 companies and 90 researchers participated in a span of three days. I am overwhelmed that the 18th edition of Delphique soared to new heights when many MDs, CEOs and entrepreneurs graced the occasion and offered their valuable insights. I am thankful to all these corporate delegates who, despite their busy schedules, came to Delphique and added value to the discussions,” said Aanshu Chadha, secretary of Delphique.

“One research team collected and analysed responses from 11,000+ students from over 100 schools across India for a project with Britannica Encyclopaedia. This validates the commendable quality of research done by us students,” said Sameer Jain.

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