For a healthy bite

Online shopping

For a healthy bite

Whether it’s the crispy potato chips you relish or the salads you munch on, they are loaded with preservatives and there’s no escaping it. If you think switching to organic foods will keep you healthier, think again.

 Most people are blithely unaware of what goes into the making and preserving of the food products they use, which is one of the reasons for the poor health conditions in people these days.

This is one of the reasons Sowmya Parthasarathy and Diksha Jain started ‘Food Tribe’, an online food store that brings together independent food artisans and dishes out “qualitative and wholesome” food. “Food is something I’ve always been passionate about and when I had my child, I realised that the labels aren’t as healthy as they claim to be. Most of the ingredients on the labels were things I can’t find in my pantry.

If people spend some time reading the labels on the food products they buy, they will realise what actually goes into their meals,” says Sowmya.

She adds, “We started ‘Food Tribe’ quite accidently. We both realised what we see isn’t what we get. And how easy it is to alter your lifestyle once you know what goes into your label. It took us about six months to start off, but now we have a good clientele.”

Through their site, ‘Food Tribe’, the two have made it possible for people all over Bengaluru to access the products of home chefs, boutiques, bakers and more. “Bengaluru has an amazing set of home chefs, who are on professional standards, and a lot of them are hyperlocal. We thought if we could connect these people to everyone and deliver their goods for them, it would be exciting,” says Sowmya.

Vendors have to go through continuous rigorous inspections and meet the criteria to be a part of the store. “We don’t just take anyone. We evaluate a vendor based on their taste, quality and packaging. And we have regular inspections. We are planning to have a standardised packaging system...,” says Sowmya.

She adds, “Sometimes, even wholewheat bread isn’t all-wheat...it is 60 percent wheat, 40 percent ‘maida’. We want to provide the best and most fresh items to our customers. Even if it’s a red velvet cake, we make sure our vendors use beetroot extract and not chemical colours.”

How does the site work? According to Sowmya, it takes about three to five
days after a customer has placed an order to deliver the goods.

“The products are ready-made so when an order comes in, we need to inform the vendor and they need to get the order prepared. After that, we deliver the products from the vendor to the customer,” says Sowmya.

 “Eight out of ten products that people order on the site are products that have short shelf life so we make sure the customer gets the product the day it is made, especially with items like bread and cakes,” she adds. 

With over 400 products, the store, which was started just almost a year ago, is thriving. Whether it is dairy products, bread, cakes, chocolates or spices, sauces, ready-to-eat, pickles and chutneys, ‘Food Tribe’ has it, and it’s healthy!   
  

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