<p>Rupert Murdoch owned top-selling British tabloid 'The Sun' has scrapped its infamous Page 3 which featured topless women, ending a 44-year-old tradition that has been criticised for being sexist, offensive and anachronistic.<br /><br />The decision was hailed by critics who have campaigned against the sexist and offensive images.<br /><br />According to insiders, the controversial feature would be removed from the print edition but would continue online.</p>.<p><br />'The Times', which is also owned by Murdoch, had reported that last Friday's edition of the paper would be the last to "carry an image of a glamour model with bare breasts on that page".<br /><br />Instead, the pictures will now show scantily-clad women. In Monday's issue, the model Rosie Huntington-Whiteley was shown wearing Marks & Spencer underwear.<br /><br />A spokesperson for the campaign group No More Page 3 said: "This could be truly historic news and a great day for people power."<br /><br />It "could be a huge step for challenging media sexism".<br />Topless Page 3 models were introduced by the tabloid in 1970, less than a year after media tycoon Murdoch bought the title.<br /><br />Reportedly, the change may be reversed if it results in a noticeable drop in sales of the 'Sun'.<br />Publisher News UK has previously publicly argued that the feature remains popular with its readers and those who want rid of it do not buy the paper. </p>
<p>Rupert Murdoch owned top-selling British tabloid 'The Sun' has scrapped its infamous Page 3 which featured topless women, ending a 44-year-old tradition that has been criticised for being sexist, offensive and anachronistic.<br /><br />The decision was hailed by critics who have campaigned against the sexist and offensive images.<br /><br />According to insiders, the controversial feature would be removed from the print edition but would continue online.</p>.<p><br />'The Times', which is also owned by Murdoch, had reported that last Friday's edition of the paper would be the last to "carry an image of a glamour model with bare breasts on that page".<br /><br />Instead, the pictures will now show scantily-clad women. In Monday's issue, the model Rosie Huntington-Whiteley was shown wearing Marks & Spencer underwear.<br /><br />A spokesperson for the campaign group No More Page 3 said: "This could be truly historic news and a great day for people power."<br /><br />It "could be a huge step for challenging media sexism".<br />Topless Page 3 models were introduced by the tabloid in 1970, less than a year after media tycoon Murdoch bought the title.<br /><br />Reportedly, the change may be reversed if it results in a noticeable drop in sales of the 'Sun'.<br />Publisher News UK has previously publicly argued that the feature remains popular with its readers and those who want rid of it do not buy the paper. </p>