A welcome jolt of colour

Haute style

A welcome jolt of colour

Inspired by a bright palette

W’, a contemporary brand for the Indian urban women, has always come out with collections that are inspired from around the world. Its newest collection includes looks like ‘Ink Box’, ‘Graphic Architectural’ prints, ‘Kitsch’ prints, ‘Cypher Nouvelle’, ‘Riverra’, ‘Fressia’ and ‘Ivory Coast’. And since the arrival of spring brings along a lot of colour, the brand has creatively blended them and the moods of the season to create an exquisite range with vivid shades, splendid silhouettes and various style.

“We’ve tried to keep the latest collection completely different. The collection takes a modern turn highlighting buildings, skylines, landscapes and architectural lines. It’s not just a trend, but also unique for the Indian crowd,” says Aarti Ahuja, Marketing Head, TCNS Clothing Co Pvt Ltd.

The collection comprises of an entire range of clothing from kurtas to trousers, skirts to palazzos and gilets to waist coats in the trendiest prints crafted to suit the need, style and comfort of the season.

Long length sheer

jackets that can be teamed with a crop top or spaghetti add a surprise element to the usual range. Available in soft shades, these jackets are a must-have this season.“Every season, we try and work on a colour palette. The range includes vibrant colours like corals, lime greens and blues,” says Aarti, adding, “there is a different take on paisleys which are a favourite with everyone. They are recreated in a graphic way, by adding geometrics and contemporary colours.”

The silhouettes are crafted in different styles like an A-line maxi, handkerchief hem, the wrap style, fit and flared, flared style, v-shaped, cocoon and boxy shirts. “We’ve tried to give a fresh look to the collection with the styles, cuts, colours, and prints, which render a very cosmopolitan look,” she adds.  The brand has primarily focused on silhouettes which provide comfort and ease.

Apart from the core collection, ‘W’ also has the ‘Wishfull’ collection, which is perfect to be worn at any occasion. The brand also offers an array of accessories and bags that include a huge range from totes, clutches to evening bags. The creative jewellery collection is a mix of products like statement neck pieces in braided and geometrical forms, cuffs, bracelets and earrings. “We aim to provide options – any woman who comes to our store should get what she is looking for,” Aarti sums up.

Ashwini Rao, a civil engineering graduate of Sri Jayachamarajendra Polytechnic, was sported in an Ink Box ‘kurta’.
Punchline: “The top is very cool and appealing for the season. It works well for a day at college or even when you go out for shopping.”
Price: Ink Box kurta (Rs 1,199).

Aditi, a BCom graduate from Christ University, wore a Classic top with a cullote.
Punchline: “I love the pants and they felt just right for the season.
They are very comfortable and chic and I would wear them out on a day with friends.”
Price: Classic top (Rs 899) and cullote (Rs 1,999).

Aishwarya Shetty, a BCom (correspondence) student from Nytech, wore a Classic top with pants.
Punchline: “The prints are perfect for any age and the outfit is stylish and comfortable. Simple and sweet!”
Price: Classic top
(Rs 1,099) and pant (Rs 1,999).

Madhurya M, a student of fashion design (diploma) from Vogue Institute of Fashion Technology, wore a Cypher Novelle top.
Punchline: “The colour of the top is bright and makes one stand apart. The fit of the top is just right for the warm season.” 
Price: Cypher Novelle top (Rs 999)

Tanfi Gogoi, a computer science engineering student from New Horizon College of Engineering, sported an Ink Box kurta.
Punchline: “The fabric is soft and works well for the spring/summer. The design and colour combination of the top is awesome and unique.”
Price: Ink Box kurta (Rs 1,299)

Ashwini, a final-year Biotechnology student from The Oxford College of Science, wore an Ink Box kurta with churidhar.
Punchline: “The blend of the colours is perfect. The garment is simple and classy and is perfect for a day at college.”
Price: Ink Box kurta
(Rs 1,299) and churidhar (Rs 599).






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