It is available in two pack sizes –— on-the-go 400 ml PET and one litre PET, priced at Rs 15 and Rs 40 respectively.
The company claims that the new drink is made out of ‘great quality fresh lemon juice concentrate’ and will have the home-made touch about it.
As part of the phased launch, ‘Minute Maid Nimbu Fresh’ will be initially manufactured at Coca-Cola’s contracted plant facilities in Gangaikondan in Tirunelveli district of Tamil Nadu and in Chittoor in Andhra Pradesh, the company added.
Published 18 January 2010, 15:31 IST