Turning savvy and smart

The collection is an exciting mix of colours, playful styling and contemporary fits. The brand offers a complete wardrobe — from casual wear to something ideal for an evening out. On being asked what makes the brand stand out in such a competitive market, Atul Chand, divisional chief executive, ITC Lifestyle Retailing Business explains, “Blending global trends with the Indian youth’s sense and sensibility is John Players’ signature element. The brand feels the pulse of today’s youth and translates it into inspired fashion clothing that is vivid, vibrant and playful. Every new collection is a mix of quality fabrics, innovative designs and chic styling with the use of cutting-edge technology.”

The latest ‘Spring Summer Collection’ by John Players consists of animated colours, contemporary fits and bold styling. The brand offers a comprehensive range of formals, casuals, party wear, jeans and accessories with shirts, trousers, T-shirts, denims, shorts, blazers and jackets. The key collections in casuals are ‘The Cool Pool’, ‘Rugby Rush’ and ‘Origine’. ‘The Cool Pool’ offers bright and breezy linens in pastel colours and captures the key trends of horizontal stripes and printed shirts. ‘Rugby Rush’ presents an energetic range in varsity colours of red, white and blue with rugby graphics and sport motifs. ‘Range of Origine’ has indigo-dyed essentials in cotton-linens with nature-inspired elements like wooden buttons.

The brand’s pool of designers keep pace with the latest fashion trends in the market. “We also conduct massive researches and keep an eye out for the next big thing in fashion and bring that in line with the season. An extensive research is conducted before rolling out fresh fashion for the youth,” states Atul.

When it comes to accessorising, Atul observes that all men could always go in for a smart pair of sunglasses and watches to match with summer casuals. The ‘Cool Pool Collection’ can also be worn with a casual scarf and a pair of loafers. The ‘Spring Summer’ collection is all about dressing down and keeping it light, so minimal use of accessories will provide a more enhanced summery look for the season,” he sums up.