Blueair aims to capture 15 % market share in 3 years

 Sweden-based air purifier manufacturer Blueair on Wednesday said it is aiming at a 15 per cent market share in the next three years. Speaking at the official launch of a range of Blueair indoor air purifiers, Blueair India business head Vijay Kannan said the company that entered India in 2010, currently holds a market share of four per cent.

“Blueair is planing to expand rapidly across the country by opening four regional offices in Bengaluru, Mumbai, New Delhi and Kolkata  by this month,” he said.

Kannan said the sales of air purifiers in general have not picked up pace in the Indian market as of now but are expected to be a fast-growing market soon, adding that there are not many competitors in the market.

The newly launched Blueair indoor air purifiers prices vary from Rs 40,000 to Rs 95,000. Kannan said it aimed to reach all segments of the society with its products.

Jonas Holst, head of international sales, Blueair, said its products use ionisation technology that makes particles of hazardous airborne contaminants.

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