<p>State-run BSNL lost about 2 crore subscribers in the last financial year as the telco could not match aggressive marketing by private operators besides persisting issues related to coverage and quality of its services.<br /><br /></p>.<p>According to an official in the Department of Telecom, BSNL lost about 1.78 crore wireless and over 20 lakh wireline subscribers between March 2014 and March 2015.<br /><br />Stating the reasons responsible for the loss of wireless subscribers, the official said BSNL was not able to match the aggressive marketing of services by private telecom operators.<br />Also, the official added that due to the PSU's inability to invest in upgradation of its network during the period 2008-2012, there were issues related to mobile network coverage, capacity and quality of service.<br /><br />"The reasons for decline in wireline subscriber base include the general decline in demand for fixed lines telephone on account of shift to mobile services," he said.<br /><br />At the end of May 2015, the wireless subscriber base of BSNL stood at 7.76 crore with a market share of 7.96 per cent.<br /><br />The wireline base stood at 1.60 crore with a market share of 61.07 per cent.<br />The company, however, is taking various steps to increase its subscriber base and revenue through investments in network and improve quality of service.<br /><br />As a part of its phase 7 project, the company will be investing Rs 4,804.77 crore in network augmentation which will result in addition of 14,421 2G sites and 10,605 3G sites across the country.<br /><br />Apart from that, BSNL has taken a number of initiatives to attract customers which include unlimited free night calls from landline, free incoming calls on roaming and a host of different special plans. <br /></p>
<p>State-run BSNL lost about 2 crore subscribers in the last financial year as the telco could not match aggressive marketing by private operators besides persisting issues related to coverage and quality of its services.<br /><br /></p>.<p>According to an official in the Department of Telecom, BSNL lost about 1.78 crore wireless and over 20 lakh wireline subscribers between March 2014 and March 2015.<br /><br />Stating the reasons responsible for the loss of wireless subscribers, the official said BSNL was not able to match the aggressive marketing of services by private telecom operators.<br />Also, the official added that due to the PSU's inability to invest in upgradation of its network during the period 2008-2012, there were issues related to mobile network coverage, capacity and quality of service.<br /><br />"The reasons for decline in wireline subscriber base include the general decline in demand for fixed lines telephone on account of shift to mobile services," he said.<br /><br />At the end of May 2015, the wireless subscriber base of BSNL stood at 7.76 crore with a market share of 7.96 per cent.<br /><br />The wireline base stood at 1.60 crore with a market share of 61.07 per cent.<br />The company, however, is taking various steps to increase its subscriber base and revenue through investments in network and improve quality of service.<br /><br />As a part of its phase 7 project, the company will be investing Rs 4,804.77 crore in network augmentation which will result in addition of 14,421 2G sites and 10,605 3G sites across the country.<br /><br />Apart from that, BSNL has taken a number of initiatives to attract customers which include unlimited free night calls from landline, free incoming calls on roaming and a host of different special plans. <br /></p>