Hip-hop your way around

Hip-hop your way around

Haute style

Hip-hop your way around

Van Heusen’s latest ‘Autumn-Winter Collection’ is knit around two key elements — minimalism and timelessness. Featuring an eclectic mix of suave and sophisticated designs exclusively crafted for the contemporary, smart and trendy generation, Van Heusen’s latest line has wardrobe solutions for every occasion.

Keeping pace with global trends


The design team says that it makes every garment keeping in mind the  global trends.
   Vani Kannan, head of design, men’s wear and Kunal Dass, head of design, women’s wear, share their perspectives on the making of the latest ‘Autumn-Winter Collection’.
  “In the last couple of years, the science behind fashion has changed drastically. The trend is changing every week. For brands, it’s essential to keep a constant watch on what is happening globally,” says Vani.     “We follow the biggest runways every season and also study the consumer’s buying behaviour closely. The innovation comes from consumer needs. It’s extremely important to understand their needs and respond quickly. That becomes the brand’s innovation,” Kunal adds.

Men and women are equally choosy when it comes to choosing what goes into their wardrobe. Vani observes that men’s wear in the new millennium is influenced primarily by the hip-hop culture and European “slim fit” tailoring.

“This whole new ‘hipster’ culture is trending among the urban Indian male. They are buying fashion and creating their own style. A lot of traction with international players has shown Indian men a newer way of looking at fashion,” says Vani.

She adds that men no longer stick to the traditional T-Shirt and formal pants look. “They are keeping pace with women in fashion; creating prominent style statements. Their jeans have become skinnier and tighter. Pink is popular among them too. They have adopted every colour from blue and ox-blood red to maroon,” she adds.  

“Women were traditionally considered the more fashion forward of the two sexes. They are now slowly taking to a more laid-back style. Men are experimenting with different looks that are not only edgy but also smart. Men buy and women shop,” adds Kunal.


Vishnu Raj S Menon, a student of final-year civil engineering, MVJ College of Engineering, selected a pink shirt and matched it with black trousers.
Punchline: “The brand has come up with some innovative designs in the shirt category. The colours are attractive and go well with denims and formal trousers.”
Price: Shirt (Rs 2,199), trousers (Rs 2,499) and shoes (Rs 3,499).  


Bhavna Yadav, a student of Army Institute of Fashion and Design, wore a black printed dress.
Punchline: “I love the look. This black dress can be worn on any occasion. The prints on it are an added attraction. Just accessorise intelligently and you are ready to go. ”
Price: Dress (Rs 3,495) and bag (Rs 2,295).


Raj Shah, a student of final-year computer science engineering of Sambhram Institute of Technology, wore a printed T-shirt with a denim jacket and matched it with blue denims. 
Punchline: “The contrasting look of the printed T-shirt with the sleeveless jacket looks smart and stylish. I am usually comfortable in denims and this look is best suited for a casual day out. The material is extremely soft.”
Price: T-shirt (Rs 1,599), vest (Rs 3,999), jeans  (Rs 2,999) and shoes (Rs 3,999). 


Pooja MS, a student of first-year BA,
Mount Carmel College, wore a red shirt and matched it with a leopard-printed blazer and black denims.
Punchline: “The clothes are extremely comfortable and serve as a perfect office wear. The bright colours and bold prints make one feel confident.”
Price: Shirt (Rs 2,195), blazer (Rs 4,495), jeans
(Rs 1,995) and bag
(Rs 3,495). 


Sachin Kademada, a student of final-year computer science engineering at SEA College of Engineering, wore a yellow T-shirt and matched it with brown formal trousers.
Punchline: “The T-shirt is comfortable and fits me well. The trousers are well-cut. The contrast is striking.”
Price: T-Shirt (Rs 1,099), trousers (Rs 2,299) and shoes
(Rs 3,999).


Anushree G, a student of second-year BA, Mount Carmel College, selected a short grey shirt and pair it with a grey top.
Punchline: “The formal look with contrasting colours is pleasant and attractive. The collection has interesting shades and is  unique in cut, colour and design. They could be worn for an evening out.”
Price: Skirt (Rs 1,595), top (Rs 1,995) and bag (Rs 1,795).

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