Fashion weekend exclusively for men

In an attempt to bridge the gap between men and fashion in the industry, DLF Emporio organised ‘L’homme’, the first luxury celebration, exclusively for men.

While most of the fashion shows in the country are more concentrated towards women’s fashion, Dinaz Madhukar, senior vice president of DLF Emporio feels, “nothing much has been happening which is dedicated exclusively for men.”

The luxury men’s weekend kicked off on December 12 with International brands like Ermenegildo Zegna, Corneliani, Salvatore Ferragamo and Burberry, along with menswear by Indian designers Ashish N Soni, Rajesh Pratap Singh, Anita Dongre, Rohit Bal, Shantanu and Nikhil, Tarun Tahiliani and Raghavendra Rathore among others, participating at the show.

According to Madhukar, “Even though there’s enough stuff available for men in the market, yet there is no focus on styling for them. They are considered to be fast shoppers and we have never seen them paying much attention to matching stuff. The fashion weekend was thus an attempt to bring out more experimentations and wearable options for men.” Various brands hosted in-store activation for its customers during the four-day fashion event.

Designer Anita Dongre held styling sessions showcasing their Neo Maharana collection that recreates the royalty of the bygone era with an abstract twist.

Brands like Corneliani showcased their cashmere collection with some special offers exclusively for L’homme. Also, designer Ashish N Soni had an exclusive installation that showcased the art of bespoke tailoring and its nuances manifested through his artisanal tailoring.

“Men usually shop for themselves alone and in a hustle. We never see them experimenting with their looks. This show was curated by Aki Narula who actually helped men to visualise their looks differently. At the end of it, it was so great to see men saying ‘Oh! This is so wearable!’” Madhukar tells Metrolife.

She now looks forward to making L’homme an annual property so as to plug-in the gap that sustains in the fashion spectrum for the men. “I really want to have more of such fashion shows where men can interact with each other more effectively and we can present the creativity that goes in men’s styling to a larger audience,” she adds.