Playing with colours

Playing with colours

The signature denim range from ‘Live-in’ comes in classic cuts and edgy, washed and vintage styles. Casual, cool and vibrant, they cater to the needs of the youth. The line of T-shirts are no less funky with the intelligent interplay of colours.

Casting the sporty spell

Live-in’s latest collection is a modern take on casual wear for men. It has an attractive range of casual, semi-formal garments and comfortable cargos. The monochromatic colours, fits and styles are the key elements that makes this brand stay ahead.

Also, the collection includes polo T-shirts in upbeat styles that can be teamed with just about any pair of denim.

    Talking about the latest line, Tirtha Bhowmick, vice-president, sales and marketing, ‘Live-in’, explains that their design team concentrates on the cut and fit of the denims which change with every season.

    “The ultra slim-fit is out and now youngsters prefer wearing denims that are a little baggy waist down,” he says. He explains that the five-pocket denim rakes in the highest sales.

    “While blue and black denims are among the most popular ones, we also have people who like ice blue and light coloured denims,” he says. 

Talking about the T-shirts, he says, they have been designed to have a sporty finish and play around with all sorts of colours to get the right combination. “Whoever thought that men don’t like to wear coloured clothes are wrong. Red, orange, yellow and pink are among our fastest selling clothes.”    

Tirtha says that today most men are style conscious. He says that men like to dress up — and quite literally at that. He says that effort has been made to not only contrast the shirts with denims but match the accessories as well to ensure that the customer doesn’t fall short of variety.

     He says the brand identifies with those who want to get bolder with their choice of clothes.

Ask him about accessorising and he says, “It depends on every individual, to what extent they’re willing to experiment. Each one can identify what suits them the best. Our line is for those who can afford to be slightly different. The sporty twist to every garment adds that extra zing to the collection.”     


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