TCS recognised as 'Superbrand' in UK

Tata Consultancy Services (TCS), India's leading IT services, consulting and business solutions firm, has been recognised as the "Business Superbrand" in the UK for 2016, acknowledging its enhanced brand strength.

The Superbrands status has been awarded following the most recent evaluation of the long-running annual survey, which has been identifying UK's leading business-to-business brands since 2001, a statement issued by the company said today.

The Superbrands report is the latest recognition of TCS' enhanced brand strength. The company was recently ranked as the world's most-powerful IT services brand by Brand Finance with a score of 78.3 points -– earning it an AA+ rating.

Nearly 1,500 brands were assessed for the award on three key criteria: quality, reliability and distinction.

"It's an honour to be recognised amongst such hugely influential brands, many of which are TCS' partners or clients. The efforts of our 11,000 UK employees – our best brand ambassadors – will continue to build our brand, evolve our customer's businesses and help strengthen the UK's position as a leader in the digital economy," said Shankar Narayanan, the company's country head, UK & Ireland.

The fastest growing brand within its industry over the last 6 years, TCS' overall brand value has managed a growth rate of a huge 286 per cent, increasing from USD 2.34 billion in 2010 - when the first evaluation of the TCS brand was conducted - to USD 9.04 billion in 2016, the statement said.

It has also been rated as the No.1 company in customer satisfaction across the IT Services industry in the UK.

Employing about 11,000 people in the UK, TCS is also considered a major employer brand in the country.

The process was managed by The Centre for Brand Analysis (TCBA) and involved a survey of 2,500 individual business professionals across the UK.

"Being a leading Business Superbrand is not just about being the most well-known, but also about standing out from rivals and being perceived to consistently deliver a good quality service or product," said Stephen Cheliotis, chief executive of TCBA and chairman of the Business Superbrands Council.

"The fact that the Business Superbrands process canvasses both business-to-business marketing experts and business professionals reaffirms on all counts that the brand is performing well."