<p>Tata Consultancy Services (TCS), India's leading IT services, consulting and business solutions firm, has been recognised as the "Business Superbrand" in the UK for 2016, acknowledging its enhanced brand strength.<br /><br /></p>.<p>The Superbrands status has been awarded following the most recent evaluation of the long-running annual survey, which has been identifying UK's leading business-to-business brands since 2001, a statement issued by the company said today.<br /><br />The Superbrands report is the latest recognition of TCS' enhanced brand strength. The company was recently ranked as the world's most-powerful IT services brand by Brand Finance with a score of 78.3 points -– earning it an AA+ rating.<br /><br />Nearly 1,500 brands were assessed for the award on three key criteria: quality, reliability and distinction.<br /><br />"It's an honour to be recognised amongst such hugely influential brands, many of which are TCS' partners or clients. The efforts of our 11,000 UK employees – our best brand ambassadors – will continue to build our brand, evolve our customer's businesses and help strengthen the UK's position as a leader in the digital economy," said Shankar Narayanan, the company's country head, UK & Ireland.<br /><br />The fastest growing brand within its industry over the last 6 years, TCS' overall brand value has managed a growth rate of a huge 286 per cent, increasing from USD 2.34 billion in 2010 - when the first evaluation of the TCS brand was conducted - to USD 9.04 billion in 2016, the statement said.<br /><br />It has also been rated as the No.1 company in customer satisfaction across the IT Services industry in the UK.<br /><br />Employing about 11,000 people in the UK, TCS is also considered a major employer brand in the country.<br /><br />The process was managed by The Centre for Brand Analysis (TCBA) and involved a survey of 2,500 individual business professionals across the UK.<br /><br />"Being a leading Business Superbrand is not just about being the most well-known, but also about standing out from rivals and being perceived to consistently deliver a good quality service or product," said Stephen Cheliotis, chief executive of TCBA and chairman of the Business Superbrands Council.<br /><br />"The fact that the Business Superbrands process canvasses both business-to-business marketing experts and business professionals reaffirms on all counts that the brand is performing well."</p>
<p>Tata Consultancy Services (TCS), India's leading IT services, consulting and business solutions firm, has been recognised as the "Business Superbrand" in the UK for 2016, acknowledging its enhanced brand strength.<br /><br /></p>.<p>The Superbrands status has been awarded following the most recent evaluation of the long-running annual survey, which has been identifying UK's leading business-to-business brands since 2001, a statement issued by the company said today.<br /><br />The Superbrands report is the latest recognition of TCS' enhanced brand strength. The company was recently ranked as the world's most-powerful IT services brand by Brand Finance with a score of 78.3 points -– earning it an AA+ rating.<br /><br />Nearly 1,500 brands were assessed for the award on three key criteria: quality, reliability and distinction.<br /><br />"It's an honour to be recognised amongst such hugely influential brands, many of which are TCS' partners or clients. The efforts of our 11,000 UK employees – our best brand ambassadors – will continue to build our brand, evolve our customer's businesses and help strengthen the UK's position as a leader in the digital economy," said Shankar Narayanan, the company's country head, UK & Ireland.<br /><br />The fastest growing brand within its industry over the last 6 years, TCS' overall brand value has managed a growth rate of a huge 286 per cent, increasing from USD 2.34 billion in 2010 - when the first evaluation of the TCS brand was conducted - to USD 9.04 billion in 2016, the statement said.<br /><br />It has also been rated as the No.1 company in customer satisfaction across the IT Services industry in the UK.<br /><br />Employing about 11,000 people in the UK, TCS is also considered a major employer brand in the country.<br /><br />The process was managed by The Centre for Brand Analysis (TCBA) and involved a survey of 2,500 individual business professionals across the UK.<br /><br />"Being a leading Business Superbrand is not just about being the most well-known, but also about standing out from rivals and being perceived to consistently deliver a good quality service or product," said Stephen Cheliotis, chief executive of TCBA and chairman of the Business Superbrands Council.<br /><br />"The fact that the Business Superbrands process canvasses both business-to-business marketing experts and business professionals reaffirms on all counts that the brand is performing well."</p>