<p>IT-BPM industry body Nasscom has partnered social media giant Facebook to evangelise the product design ecosystem and support over 500 product startups in India.<br /><br /></p>.<p>Under ‘Product Design Initiative’, a flagship programme of Nasscom Product Council, the partners aim to support over 500 product startups on product design and train more than 5,000 product designers over a period of two years, Nasscom said in a statement.<br /><br />This initiative stems from the need to build design skills that will propel innovative thinking and approaches to build solutions in key sectors where technology can play a transformational role, it added.<br /><br />“Design as a tool for innovation has developed rapidly in recent years. Design thinking, methodologies and tools enable solutions for complex and challenging issues and help re-imagine systems,” Nasscom President R Chandrashekhar said.<br /><br />With this initiative, Nasscom plans to scale up the focus on product design and engage the young entrepreneurs into becoming problem solvers and solution builders, he added.<br /><br />Focussed programmes<br /><br />The nationwide initiative will offer focussed programmes to build awareness around product design, training on design tools, design lab, awards, design sprints and mentorship.<br /><br />“The Design Initiative will aim to build and diffuse a design culture across our ecosystem, link up with academia, recognise outstanding designs and overall, ensure India’s software products delivery delightful customer experiences,” Nasscom Product Council Chairman Ravi Gururaj said.<br /><br />“At Facebook, we are passionate about design and would like to work alongside industry to foster innovation in product design in India, a country known for great technology and engineering talent,” Facebook VP Product Design Julie Zhuo said.</p>
<p>IT-BPM industry body Nasscom has partnered social media giant Facebook to evangelise the product design ecosystem and support over 500 product startups in India.<br /><br /></p>.<p>Under ‘Product Design Initiative’, a flagship programme of Nasscom Product Council, the partners aim to support over 500 product startups on product design and train more than 5,000 product designers over a period of two years, Nasscom said in a statement.<br /><br />This initiative stems from the need to build design skills that will propel innovative thinking and approaches to build solutions in key sectors where technology can play a transformational role, it added.<br /><br />“Design as a tool for innovation has developed rapidly in recent years. Design thinking, methodologies and tools enable solutions for complex and challenging issues and help re-imagine systems,” Nasscom President R Chandrashekhar said.<br /><br />With this initiative, Nasscom plans to scale up the focus on product design and engage the young entrepreneurs into becoming problem solvers and solution builders, he added.<br /><br />Focussed programmes<br /><br />The nationwide initiative will offer focussed programmes to build awareness around product design, training on design tools, design lab, awards, design sprints and mentorship.<br /><br />“The Design Initiative will aim to build and diffuse a design culture across our ecosystem, link up with academia, recognise outstanding designs and overall, ensure India’s software products delivery delightful customer experiences,” Nasscom Product Council Chairman Ravi Gururaj said.<br /><br />“At Facebook, we are passionate about design and would like to work alongside industry to foster innovation in product design in India, a country known for great technology and engineering talent,” Facebook VP Product Design Julie Zhuo said.</p>