JOIN US Power tools major Bosch Power Tools, a part of Germany’s Bosch Group, is planning to open 100 new authorised service centres in next one year.
“Currently, Bosch has 300 authorised service centres in the country. We are in the process of making after sales service a very painless to our customers in terms of repair and warrantee. Our focus is to repair the tool at the fastest possible time at an affordable price with good availability of spares,” Bosch Power Tools Regional Sales Director for India and SAARC Panish P K said.
He added, “We will have 100 more service centres in the acceptable radius in next one year. We also have partners who run mobile vans to cater on ground service or onsite service particularly to industrial users. The next big thing is after sales service.”
Power Tool division in India, which embarked its journey in 1993, has grown to become the market leader in the power tools segment with 30%-35% market share in India. It has staff strength of 200 employees, and has over 25 sales offices across the country, 13 warehouses and huge central distribution centres in Pune and Chennai.
Last year, the company shifted the production facility to Oragadam on the outskirts of Chennai from Bengaluru. Panish said, “Our main objective of setting up the plant was to focus on the Indian market, with product design for India. It can also relate to all emerging country, like India and China are similar in terms of customer expectations from Bosch product. The factory caters to India and also exports the product to the SAARC region.”
When asked on target customers, Panish said, “Anyone who works for metal, wood, construction and concrete, among others, are our target customers. The biggest sector is construction, followed by metal and wood.”
The production capacity from Chennai plant is 2.5 million per year.
To cater to the under mid-price point category, Bosch Power Tools is also planning to launch eight new products.
After sales service
Currently, Bosch has 300 authorised service centres in the country
Bosch Power Tool division in India has 35% market share
Last year, the firm shifted the production facility to Oragadam on the outskirts of Chennai from Bengaluru