Ooyala, a technology leader in video publishing, will open its India office in Chennai soon. A US-based subsidiary of global telecommunications and IT services company Telstra, Ooyala (translated from Telugu as ‘cradle’) plans to hire 100 people over the next 12 months.
Ooyala CEO Ramesh Srinivasan, who was in Bengaluru recently, said the new centre would be its sixth development centre, and would start functioning from the end of September or October. It can accommodate 150 people.
“The centre will provide support to our customers not just in India, but in Asia Pacific as well, and product development will be faster,” Srinivasan said.
Ooyala’s solutions help large-scale broadcasters, operators and brands, among others, build more engaged and more profitable audiences, and monetise video and TV with personalised, interactive experiences across any screen.
The company has over 550 customers worldwide and 600 employees. “We have five customers in India,” he said. It has offices in New York, Dallas, London, Stockholm, Sydney, Tokyo, Singapore, Cologne, Madrid, Paris and Guadalajara, and sales operations in many other countries. Its customers include Australia’s National Basketball League and National Rugby League, Singapore’s MediaCorp and Media Prima in Malaysia.
Talking about Ooyala’s offerings, Srinivasan said it offers online video platform, Ad Tech and Media Logistics Solution. “Online video is our major business in India. Ad Tech and Media Logistics will slowly pick up in India,” he said, adding Ooyala is also a big data company using analytics to help clients.
