FiTurtle connects fitness enthusiasts on interactive app

In the contemporary world, where obesity-control seems to be the order of the day, venturing into the fitness business can’t be a bad option. While working on their second entrepreneurial venture, a sports website, Ashish Agarwal and Saket Agarwal had hardly paid any attention to their own fitness and lifestyle. Through some market research, they realised that this was a huge problem that was plaguing many around them. About 60% of the deaths in India have been due to chronic (lifestyle) diseases. They decided to adopt an active lifestyle and experienced the benefits of being fit and healthy. Thus, FiTurtle was born.

FiTurtle is a location based social fitness app that helps users adopt an active and healthy lifestyle by connecting them with the fitness experts and enthusiasts. “Through the app we are trying to solve two sets of problems parallaly,” says Saket Agarwal, co-founder and CEO, FiTurtle.

“FiTurtle is an engaging, open and interactive platform that clearly helps users understand what they can do to stay fit. The app helps users to meet like-minded fitness aficionados/enthusiasts/trainers and share and track their progress.  By using FiTurtle, users can adapt to an active lifestyle and explore their awesome healthier side,” he goes on to add.

With close to 3,000 active users in Bengaluru, the app is free for users and has a freemium model for trainers. Probably what adds this huge customer base of the app, despite being launched only in February this year, is the fact that FiTurtle also offers a comprehensive fitness wellness programme for corporates.

The app looks into the needs of both users and trainers.

“In addition to the above features, FiTurtle is an unbiased knowledge-sharing platform between trainers that helps them work in collaboration. Trainers can use the platform to increase their visibility, customer retention and motivation while also gaining support and suggestions from an elite panel of fitness experts and from other trainers,” he adds on the benefits that the app provides to its users.

Unwilling to divulge pertinent details, the company said that it has raised seed capital last year.