Landmark's value proposition 'Easybuy'

Landmark's value proposition 'Easybuy'

Landmark Group has launched its third fashion retail chain Easybuy to cater to India’s fashion inquisitive, yet value-conscious, audience.

The group, which already operates fashion retail chains Max and Splash, has taken a different approach this time by offering over 1,000 specific styles for customers in tier II and III cities.

Easybuy Business Head Anand Aiyer said, “Easybuy marks Landmark Group’s endeavour to penetrate tier II and III markets in India. While customers in such markets are brand-aspirational, they remain value-conscious. Easybuy balances these elements by bringing in the credibility of Landmark Group, while maintaining prices in the Rs 69 to Rs 699 range.”

Two years back, the company launched its first store in Karimnagar and has slowly expanded its presence across Telangana and Andhra Pradesh. It recently launched its first store in Bengaluru, following which, it plans to expand across Karnataka and Tamil Nadu.

“Currently, we are at 14 stores. By this year-end, we plan to touch 30 stores, and 50 within two years. In the first phase of our expansion, we plan to cover all of South India including Kerala, after which, we will venture to the North,” he said.

For the first time, the company is adopting a franchise model, while its other fashion retail brand Max is company-owned and operated.

Having invested Rs 50 crore in setting up the brand, the company has partnered with several small manufacturers to source its products. “We have made significant investments into an auto replenishment system to replenish stocks based on each store’s requirements.”

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