Samsonite bullish on prospects of its new luggage brand

Samsonite, one of the world’s leading luggage brand, is bullish about the prospects of its newly introduced luggage brand Kamiliant in India.

The company is also planning to introduce new international brands in India as part of its product portfolio expansion strategy. “We have got a good response to our newest launch Kamiliant, which was introduced in 2016. We had clocked a turnover of Rs 100 crore for Kamiliant in calendar year 2016 (CY2016) and our aim is to double it in CY2017,” Samsonite South Asia director marketing Anushree Tainwala told DH.

 The company is also planning to bring in atleast a couple of new brands including Speck and Gregory in 2017, Anushree added. Samsonite had acquired smartphone case maker Speck in May 2014 marking its entry into the smartphone accessories space. As far as Gregory is concerned, the company is best known for its outdoor backpacks. Currently, Samsonite India sells brands including Samsonite Red, Samsonite Black Label, American Tourister, Lipault, Kamiliant and recently-acquired Tumi. Samsonite had clocked sales of Rs 1,200 crore in 2016 with 15% of it coming from Karnataka alone.

 According to Anushree, Samsonite is soon planning to launch its own ecommerce platform as well. “Our sales from the online channel, which currently happen through third party websites, have jumped from 8% in CY2015 to 12% in CY2016. Hence, we plan to launch our own ecommerce platform in India in CY2017,” Anushree said.

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