612 League targets Rs 400 crore

612 League targets Rs 400 crore

 Young kidswear company 612 League is targeting a turnover of Rs 400 crore within the next five years, on the back of a strong, differentiated product range, and a wide market presence.

Gurugram-based 612 League, which went pan-India in 2012, crossed a turnover of Rs 100 crore in 2016.

Speaking about the Indian kidswear space, 612 League co-founder and CEO Manu Indrayan said, “There is a huge gap in the kind of clothing for kids available in India and abroad. Indian brands failed to offer a segregated and differentiated offering to kids in the age bracket of two to 12 years. 612 League was conceptualised with the aim of filling this lacuna.”

In terms of its market positioning, the brand observes that a child of six years and above starts developing his/her own thinking and preferences, and also gets influenced by peers and global trends. Hence, 612 League offers wardrobe solutions for kids in the larger age bracket of six months to 12 years.

“We extended our products to different age-groups — a baby range for infants and toddlers, ‘Candy Pop’ party-wear for girls, and recently, we added ‘Spring Soul’ Indian ethnic-wear, apart from ‘Fearless’, a separate high-fashion range for teenage girls,” said Indrayan. Going forward, 612 League will expand its kids’ apparel portfolio by launching innerwear, sleepwear, shoes and accessories.

“In terms of retail presence, we work across channels — large format stores, multi-brand stores, ecommerce, 51 exclusive stores, and our own website — with 460 points of sales (POS) in total, across 140 cities in India. Over the next few years, we see our exclusive store count growing to 200 outlets, with our total POSs doubling to 800,” he said. To realise its expansion plans, 612 League plans to raise an additional Rs 75 crore, for which, it will close Series B funding within the next eight months.

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