Kronos readying to scale up India operations: CEO

"We are looking for at least a 10-fold growth over the next three years. This will be done through innovative business models and aggressive client acquisition," Kronos System's CEO Aron Ain told PTI here today.
The company, which started its operations in the domestic market nearly three years back, plans to increase the number of customers to 300 from 35 at present, Ain said.

According to Ain, the country's workforce management industry is still in an evolving stage and is expected to grow to USD 100 million business over the next few years.
The company, which has sold over one lakh licences in India, has around 30-35 big companies as its clients, he said.

Work force manager helps firms to manage their operational costs without downsizing the employee-strength, Kronos' country manager James Thomas said.
"Normally when a company needs a cut in its operational costs, they trim the work force. But through our system, we can downsize the operational cost by stopping leakages in the salaries instead of trimming the employees," Thomas said.

Compared to the developed economies, the country's work force management industry is yet to open up, Thomas said.
"In India, so far only 10 per cent of this sector is opened up. Compared to the developed world, where workforce management is one of the top priorities, India has to be educated about it," Thomas said.

According to Kronos' data, more than 35 million workers from various companies worldwide are managed by Kronos' workforce management systems.
Elaborating on its growth strategy in the country, Thomas said that Kronos will be focusing on firms from industries like manufacturing, IT-BPO, retail and health care sectors.

The method Kronos use to manage the workforce of firms enables those companies to compensate their employees according to their performance, he said. PTI SIB DU