Royal Enfield enters Brazil

Royal Enfield has announced opening of its second direct distribution subsidiary outside India, in Brazil, the fourth biggest two-wheeler market in the world. With São Paulo as its Brazilian headquarter representing the largest motorcycle community in the country; the iconic motorcycle brand launched its first flagship store in the heart of the city at Avenida República do Líbano, 2070, Moema.

The newly-formed subsidiary Royal Enfield Brazil will be selling to dealers, as well as conduct all front end development and support activities such as marketing and aftersales in the country. Royal Enfield’s first direct distribution subsidiary outside India was Royal Enfield North America (RENA) that was set up in 2015. The brand also has a strong presence in Colombia, another important two-wheeler market in Latin America.

Royal Enfield has entered the Brazilian market with lineup of Bullet 500, Classic 500 and the Continental GT cafe racer.