Saving the planet: Human chain on World Environment Day


The human chain is an initiative of Proactivate - an eleven point model of growth formulated at various workshops and conferences organised by the UK-based World Council for Corporate Governance and World Environment Foundation.

It is a business model that minimises carbon emissions and drives profits through innovation.

President, World Council for Corporate Governance, Dr Madhav Mehra says, “We have to recognise that climate change crisis is an opportunity for businesses who love change and like to stand up and be counted. Our only condition for capping greenhouse gas should be that West will give us technology for the adaptation strategies. For instance our agriculture waste of 600 million tones can produce 80,000 mega watts of electricity which amounts to over 60 per cent of our installed capacity. But we need technology to turn it into cellulosic ethanol.”

 Mehra adds, “The conclusion of a comprehensive global climate change agreement to replace the Kyoto Protocol which expires in 2012 is essential. If well designed, it will ensure the long-term competitiveness of Indian business and unlock the potential of a low-carbon future. A robust agreement will create a market for low-carbon technologies that could be worth USD 1 trillion in the first five years of its implementation.”

An international conference is also being held on June 5 to commemorate World Environment Day.

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