Handset maker Gionee on Monday launched eight new models with FullView display.
The new launch marks Gionee smartphone to offer the in-demand feature on all models. The new models are S11S, S11, S11 lite, M7 Plus, M7, M7 Power, M7 mini, and F205.
FullView camera technology uses several discrete cameras to provide unrivaled panoramic images and video of any scene.
The company launched its new lineup at the Gionee Global Product Launch Event Winter 2017 in a grant event in Shenzhen, China.
During the launch, Gionee Chairman Liu affirmed that the company's strategic use of FullView display on all of its models, not just its high-end models, puts the brand at the forefront of the technological breakthrough driving market growth.
"Gionee's strategy of producing a complete line of FullView display smartphones is also a strategy of product innovation and product differentiation," he said Gionee.
"In addition to features like long battery life, security, and quad-camera photography, we will also be carrying forward other hallmarks of Gionee products. These include innovative functions, materials, and interactive experiences. Gionee will continue to make breakthroughs. This is how our products embody Gionee's brand philosophy of 'technology for a better life'," said the company Chairman.
To equip its latest models with FullView display, Gionee leveraged its vast R&D and manufacturing resources. The company also worked with Samsung to implement its AMOLED screen technology.
Gionee competes with of Samsung, Xiaomi, Lenovo and others in India and has also ramped up its marketing budget to around Rs 750 crore in 2017-18.
"India is a very important market for us. According to GfK data, we had the sixth position. By March 2018, we are looking at being among the top 5," said Gionee India Global Sales Director David Chang.
According to a report by IDC that tracks shipments, Samsung and Xiaomi were tied at the first spot with 23.5% share. Others in the top five include Lenovo-Motorola (9%), vivo (8.5%) and Oppo (7.9%).