Five held for TRP fraud

Five held for TRP fraud

The cybercrime police have arrested five people  for illegally hiking Television Rating Points (TRPs).

The suspects were using multiple television sets and paying money in certain locations for people to watch the channel to increase the TRP.

The suspects made a huge sum of money by advertising in the said channels. They were identified as Raju, Madhu, Suresh, Jemsy and Subhas, all residents of Bengaluru.

Police said that the Broadcast Audience Research Council had filed a complaint stating that illegal methods were being used to spike the TRPs.

Police added that based on the false TRPs, channels would charge the advertisement company a huge amount of money.

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