Coming soon at a theatre near you, a film on 'Google'

Groundswell Productions, who made the Sean Penn starrer 'Milk', has acquired the rights to Ken Auletta's book 'Googled: The End Of The World As We Know It', which will be the basis for the screenplay, Deadline reported online.

The film will looks at the two men's ethos on how money can be made 'without doing evil'.

"It's about these two young guys who created a company that changed the world, and how the world in turn changed them. The heart of the movie is their wonderful edict, don't be evil. At a certain point in the evolution of a company so big and powerful, there are a million challenges to that mandate. Can you stay true to principles like that as you become as rich and powerful as that company has become?," said producer Michael London.

Sergey and Larry, often dubbed the 'Google Guys', founded the company while attending Stanford University as Ph.D candidates. From a search engine, it now hosts and develops a number of Internet-based services and products with over one million servers in data centers around the world and processing over one billion search requests every day.

"The intention is to be sympathetic to Sergey and Larry, and hopefully the film will be as interesting as the company they created," London said.

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