Netaji Bose's slogan "Tum Mujhe Koon Do Main Tumhe Aazadi Doonga" (You give me blood, I will give you freedom), to recruit men and women for his Indian National Army, has been used in an "extremely light and derogatory manner" in the promos for the show, lawyer Mehmood Abdi said.
According to Abdi, the attorney for suspended Indian Premier League Chairman Lalit Modi, the promos showed various segments of the Indian population using this "sacred national slogan in joking ways."
Abdi said in the promotional for the show, its depicted as if its host--Bollywood megastar Amitabh Bachan--is the person who has coined this clarion call during the British Raj and not Netaji Bose.
"Its a pity that within 60 years of Independence, the presiding motto of our freedom struggle has become a matter of joke," Abdi, son and grandson of freedom fighters late M N Abdi and Syed Mehdi Abdi, charged.
He has demanded an immmediate withdrawal of the advertisement by promoters of the show and others including the show-hosting TV channel, besides seeking an unqualified apology, failing which he has threatened legal action.
KBC-4 is expected be back on the television screens next month with Bachchan in the hot seat once again.
Sony TV has bought the rights for the hugely successful show this year. Earlier it was with Star Plus.
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