<p>"I’ve called the lawyers and we will move court. This is what happens when people try to run a business through e-mails. And yes, the lesson learnt is, unless you get down yourself on your hands and knees, nothing moves in the right direction," Amitabh wrote on his blog www.bigb.bigadda.com<br /><br />"The morning till now has been full of incidents related to copyright protection, for, there have been greater examples and infringements being discovered," he added.<br />The actor explained how a company selling basmati rice called Lakshmi Foods has done an exact imagery of his reality show "Kaun Banega Crorepati" in an advertisement.<br /><br />"The set, the computers, the questions, the contestant being asked from an over the shoulder shot, in suggestion and the voice being used again to ask a question on the product being marketed... this is so unethical and legally wrong," he wrote.<br /><br />"Another huge infringement has taken place concerning Airtel, the mobile and telephone carrier, about yours truly and the opportunity to be able to talk to me for a fee. This is simply unacceptable, there is no signed deal at all for this and on questioning they inform through our Vog managers that it has been a mistake!"</p>
<p>"I’ve called the lawyers and we will move court. This is what happens when people try to run a business through e-mails. And yes, the lesson learnt is, unless you get down yourself on your hands and knees, nothing moves in the right direction," Amitabh wrote on his blog www.bigb.bigadda.com<br /><br />"The morning till now has been full of incidents related to copyright protection, for, there have been greater examples and infringements being discovered," he added.<br />The actor explained how a company selling basmati rice called Lakshmi Foods has done an exact imagery of his reality show "Kaun Banega Crorepati" in an advertisement.<br /><br />"The set, the computers, the questions, the contestant being asked from an over the shoulder shot, in suggestion and the voice being used again to ask a question on the product being marketed... this is so unethical and legally wrong," he wrote.<br /><br />"Another huge infringement has taken place concerning Airtel, the mobile and telephone carrier, about yours truly and the opportunity to be able to talk to me for a fee. This is simply unacceptable, there is no signed deal at all for this and on questioning they inform through our Vog managers that it has been a mistake!"</p>