In his 40s, adman releases second music single

Singer-songwriter Shouvik Roy who made a debut in the indie-music scene and went international with his first song “Come into my Room” has now released the video for his second single titled “I don't understand me”.

Roy, who entered the music scene at the age of 40 is fulfilling a childhood dream and says music can be a great stress buster even in the corporate world.

The singer's debut release, a collaboration with Delhi-based guitarist Sunny Dutta of the band ‘Dhun’ climbed up to number five on the MTV Indies music channel.
Roy, is also the director of Elephant Sound Sense, an organisation that makes music and strategises campaigns for the promotion for multinationals in form of
audio-branding. The artiste says he has conducted over 250 workshops for corporates across Asia in which he gives employees a window to explore the creative side of the brain, majorly through music.

“The work culture now is not just about those eight hours. Personal space has been invaded and the stress levels have gone high, that's where we use music to make
it easy for people to destress,” says Roy.

His company often hold gigs for MNCs and their employees. He is also quite active in attending music festivals limited to corporates only and even performs from time
to time.

“Through these events people have realised to make work more tolerable, it's essential to nurture and train the right side (creative) of your brain to automatically make the right side (logical) function,” he adds.

Being into the creative business for over 17 years, the indie-artiste says he finally decided in his forties to venture into making music on his own to express his emotions.

“The music I make now is more about expressing my emotions and what I feel. I am more of a positive person as I am living a happy life, so the effort is to keep everything in the positive domain,”

he told PTI. Talking about his second single he says it is a very melancholic, sombre and deep song.

“It's got more feel to it. Because in a way all of us don't understand ourselves. That's what the video is about, three conflicted individuals who find it difficult to deal with their lives,” says Roy.

Quite similar to what he did the first time, the artiste has shot the music video by drawing from a cast of international actors from different race and countries, to give the song a much wider audience reach.

“If you are taking characters who are international, your music travels internationally much faster. In the new video we have a coloured protagonist while the last one had a Caucasian protagonist. The audience doesn't even judge your song as it already has that much diversity that the characters carry with them,” says Roy.

The idea, he believes, is to serve a larger audience with the music without having people know about the origin, an important way in which music brings people together.

The video for “I Don't Understand Me” featuring Sunny Dutta has been made in collaboration with Los Angeles-based filmmaker, Aditya Vishwanath and Marta Carracedo, a Spanish producer. It's up for viewing on YouTube along with Roy's previous release.

The singer is now working on his third release, “Disquiet,” which is currently in its initial stage and he says he hopes to release it soon in the coming months.