BJP leader Tejasvi Surya, on Monday, slammed clothing brand Fabindia’s ad campaign referring to Diwali as ‘Jashn-e-Riwaaz’. He said that it was “deliberate misadventure”.
Surya, the national president of BJP Yuva Morcha, said in a tweet, “Deepavali is not Jashn-e-Riwaaz. This deliberate attempt of abrahamisation of Hindu festivals, depicting models without traditional Hindu attires, must be called out. And brands like @FabindiaNews must face economic costs for such deliberate misadventures. ”
Deepavali is not Jash-e-Riwaaz.
— Tejasvi Surya (@Tejasvi_Surya) October 18, 2021
This deliberate attempt of abrahamisation of Hindu festivals, depicting models without traditional Hindu attires, must be called out.
And brands like @FabindiaNews must face economic costs for such deliberate misadventures. https://t.co/uCmEBpGqsc
The company, in a tweet, had depicted some male and female models in sarees and kurta pyjamas. As we welcome the festival of love and light, Jashn-e-Riwaaz by Fabindia is a collection that beautifully pays homage to Indian culture,” the company had tweeted.
However, Fabindia has now deleted the original tweet.
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