<p>New Delhi: Indian Premier League (IPL) cricket team Royal Challengers Bengaluru (RCB) moved the Delhi High Court on Thursday and accused an YouTube advertisement of disparaging its trademark.</p>.<p>Justice Saurabh Banerjee, after hearing submissions of parties on RCB's interim plea for injunction, reserved its order.</p><p>Royal Challengers Sports Private Limited filed a suit against Uber India Systems Pvt Ltd claiming that Uber Moto's YouTube advertisement titled "Baddies in Bengaluru ft. Travis Head" disparages its trademark.</p>.IPL 2025: RCB batters look to rise above PBKS' spin challenge led by Chahal.<p>RCB said Sunrisers Hyderabad's (SRH) cricketer Head, the main character in the video, disparages its trademark.</p><p>Describing the video advertisement, RCB counsel said the cricketer could be seen running towards Bengaluru cricket stadium with an aim to vandalise the signage of "Bengaluru Vs Hyderabad", takes a spray paint and writes "Royally Challenged" before Bengaluru making it "Royally Challenged Bengaluru" which disparages RCB's mark.</p><p>The lawyer contended that when a negative comment is made, there is disparagement and added that Uber Moto, being the commercial sponsor of SRH IPL team, while promoting its product which is booking a ride, used RCB's trademark in the course of its trade, that too its "deceptive variant", which was impermissible under law.</p><p>The counsel representing Uber said RCB had "severely discounted" the sense of humour of the public at large.</p><p>The general messaging of the advertisement, the counsel said, was that there was a match between RCB and Sunrisers Hyderabad at the Bengaluru cricket stadium on May 13 and since it was a city with traffic jam, "public must use uber moto".</p><p>Uber's counsel said good humour, sense of fun and banter are intrinsic to advertising messaging and these factors "will be killed" if such a standard, as mooted by RCB, is applied.</p><p>The advertisement garnered 1.3 million views and a number of comments from users on the social media platform.</p>
<p>New Delhi: Indian Premier League (IPL) cricket team Royal Challengers Bengaluru (RCB) moved the Delhi High Court on Thursday and accused an YouTube advertisement of disparaging its trademark.</p>.<p>Justice Saurabh Banerjee, after hearing submissions of parties on RCB's interim plea for injunction, reserved its order.</p><p>Royal Challengers Sports Private Limited filed a suit against Uber India Systems Pvt Ltd claiming that Uber Moto's YouTube advertisement titled "Baddies in Bengaluru ft. Travis Head" disparages its trademark.</p>.IPL 2025: RCB batters look to rise above PBKS' spin challenge led by Chahal.<p>RCB said Sunrisers Hyderabad's (SRH) cricketer Head, the main character in the video, disparages its trademark.</p><p>Describing the video advertisement, RCB counsel said the cricketer could be seen running towards Bengaluru cricket stadium with an aim to vandalise the signage of "Bengaluru Vs Hyderabad", takes a spray paint and writes "Royally Challenged" before Bengaluru making it "Royally Challenged Bengaluru" which disparages RCB's mark.</p><p>The lawyer contended that when a negative comment is made, there is disparagement and added that Uber Moto, being the commercial sponsor of SRH IPL team, while promoting its product which is booking a ride, used RCB's trademark in the course of its trade, that too its "deceptive variant", which was impermissible under law.</p><p>The counsel representing Uber said RCB had "severely discounted" the sense of humour of the public at large.</p><p>The general messaging of the advertisement, the counsel said, was that there was a match between RCB and Sunrisers Hyderabad at the Bengaluru cricket stadium on May 13 and since it was a city with traffic jam, "public must use uber moto".</p><p>Uber's counsel said good humour, sense of fun and banter are intrinsic to advertising messaging and these factors "will be killed" if such a standard, as mooted by RCB, is applied.</p><p>The advertisement garnered 1.3 million views and a number of comments from users on the social media platform.</p>