“We are confident that the bike will be a craze amongst the sports-loving youth owing to its design, looks and irresistible features,” Hero Honda Motors senior vice president (marketing and sales) Anil Dua said.
According to the world's largest two-wheeler manufacturer, the new bike is designed as a collector’s item to celebrate the company’s association with the Games.
“The new bike has an all-white body with sporty looks, striking new dual-tone blue and green graphics inspired by the colours of the Games,” Dua said in a statement.
The bike comes with the special XIX CWG 2010 insignia on its side cover. The latest launch comes close on the heels of two new launches of the new Super Splendor and Splendor Pro.
The Passion bike brand was introduced in 2001 and till date it is one of the largest selling bikes in the country. The brand was refreshed in 2003 as Passion Plus and Passion Pro was launched in 2008 with power start.
The company is known as a corporate promoter of sports in India and has been associated with hockey, cricket and golf.
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